Local specialty coffee company matches state trends, continuing to perk up
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Local coffee company Gathering Grounds Roastery attributes it’s success by focusing on high quality and
“GGR is definitely a specialty coffee shop,” says Jason Aarstad, Owner and Roastmaster of Gathering Grounds Roastery. “We focus on high quality coffee and serve specific styles, compared to more volume focused operations.”
According to the North American Industry Classification System, employment and wage data for coffee shops and stands are classified in the snack and nonalcoholic beverage bars industry. This industry includes other establishments serving items such as donuts, pretzels, ice cream, and frozen yogurt.
In 2018, there were 1,370 establishments in this category throughout the state totaling an annual average employment of 15,232. Nearly half of these establishments were located in the Portland metro area, but smaller communities are having just as much impact on the industry.
“GGR has only been open and operating since 2016,” says Aarstad. “We have indeed seen year-over-year growth since we opened three years ago - and that seems to be continuing. I am growing GGR by keeping quality high and customer service a priority, as well as simple community marketing. Such as, sponsoring events, and providing coffee at sporting events and community gatherings.”
Though snack and nonalcoholic beverage bars is a small industry, comprising less than 1 percent of total statewide employment, it is a growing - both in the number of establishments and employment. The industry has outpaced the average rate of growth for all industries.
From 2001 to 2018, the industry’s employment more than doubled in Oregon, whereas total employment for all industries increased by 20 percent. Similarly, the number of establishments increased by 90 percent compared with 40 percent for all industries. Growth at snack and nonalcoholic beverage bars has also outpaced the larger food services and drinking places industry.
Coffee manufacturing
More coffee shops are expanding their company’s product lines from brewing a good Cup of Joe to include roasting. They have become more reliant on a quality roast to ensure success of the business. This is even true in Klamath Falls.
Several months ago, Aarstad implemented a strategy to include locally roasted beans in addition to the drinks provided inside cafe. Originally roasting in the loft of the cafe, the roastery has since moved into a storefront location on Main Street. Located next door to Zach’s Bikes and across from U&I Trading Post. Aarstad and his team have created several propitiatory blends of coffee beans. Blends are available for purchase inside the cafe, 116 S. 11th Street, and through their website.
Statewide, coffee and tea manufacturing has steadily increased from 9 businesses employing 440 individuals in 2001, to 75 businesses employing 1,192 in 2018. According to the State of Oregon Employment Department, average annual pay for the coffee and tea manufacturing industry in 2018 was $46,333, which is higher than the average for coffee shops, but lower than the all-industry average.